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Entrepreneurs

The Naked Entrepreneur!

“to thine own self be true……………”

Respect and Trust are both vitally important qualities which we look for in an entrepreneur, and I fear both are currently being discarded in the rush for blatant self promotion.

Do you remember when the UK’s Jamie Oliver first burst onto our TV screens as “The Naked Chef”? He was fully clothed but he had stripped away the unnecessary bullsh*t and mystery surrounding cooking. The world fell in love with Jamie a self-confessed dyslexic, a school drop-out from Essex – he was simply and wonderfully himself!

As I read on-line profiles I feel emasculated by the fact that every second person is now “an expert on….”; “an author of” or at the very least an “international public speaker”. Some of these are well known and how lucky we are to have such easy access to the skills and knowledge which they have gained over long and successful careers. Many others and dare I say the majority, are if not bogus, then plain humbug!

Strong words and yet transparency and authenticity are more than just corporate “buzz words” they are amongst the real attributes that B2B’s and consumers now expect from the companies and people they do business with.

People want honesty in business and expect SME’s and corporations to provide real transparency and authenticity. They also want to know and understand the real people behind the profiles, websites, logos, social media and print.

Be open when describing yourself or your business. If your business is in its first year and you are struggling to make ends meet say so! Potential customers will often give a new business “a go”. How often have you said “hey let’s try that new pizza place”? Don’t invent a “construct” designed to make you look older, bigger, better, busier.

Be yourself! Just started – Johns Plumbing, I want to help! It’s a compelling message.

Today “Corporate Image” is less about status, qualifications, large offices and expensive stationary and much more about the real people, real skills and real results. Over the past week I had three meetings in coffee shops with clients, each of which is highly successful and controls a multinational business. Only one of them has a permanent office, shared with his accountant. Today working from home with a telephone answered or a query dealt with by a virtual assistant can be sufficient. 

Most businesses and consumers today don’t want to hear how clever you are or how important you are or how impressive your office is; they want to know if you can do the job and deliver the result at a price they are prepared to pay.

So rather than building an impossibly impressive on-line profile, simply state the facts; you are warm, human, competent, trustworthy and able to deliver results! It’s about engaging, sharing your passions, and talking about your product or service as it relates to other people and situations.

Here are some ways to show your inner Naked Entrepreneur:

  • Be Genuine: Be you, yourself, the real you and be proud to show it. Strip away the unnecessary bullsh*t and mystery!

  • Share your passions: Show what, how and why you are excited, if you have a dream share it.

  • Share your corporate culture: It says a great deal about who you are and the values you and your team share.

  • Admit your imperfections & failures: We have all at some stage failed, stretched the truth, let people down or just plain stuffed up – I have done all and more. It’s human. How you recover, learn and move forward is the real factor by which you are judged.

  • Show your expertise: Include your skills, knowledge and if wanted, qualifications on your profiles but do so to inform not to impress.

  • Be subtle: Yes you are brilliant, yes your brand is huge and of course your staff and customers adore you but do you need to tell us quite so loudly or so frequently.

  • Understand Yourself: Know your strengths, weaknesses and your limitations. For example I am a dreadful waffler and not the world’s best operational manager but when sat down free of distractions I am a fair theorist, thinker and strategist!

A reputation for being “a good person, hard working and determined to deliver” is probably close to perfection and almost naked!

Do you ever wonder why those global gurus who travel the world to sell their message of how to grow rich and famous in 30 days don’t have to stay home and manage their investment portfolios which must by now be huge? I have always wondered.

I guess they care about us so much they are prepared to travel 48 weeks a year just to help.

By Neil Steggall

Failed Wastrel

The Barking Mad Blog

SME Advice with Bite!

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www.wardourcapital.com

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Christmas…a drink anyone?

Christmas is a time that asks deep moral questions of us all. Questions like: can I skip Christmas this year? And what is the nog in “egg nog”?

But if you’re like me, there is one Christmas Query that supersedes all others. To wit: Am I an alcoholic? As an investor in the wine industry both here and in Europe my immediate answer is no, I should be drinking more.

It’s certainly a very tricky question to avoid, as you slalom from one Xmas binge to another office knees-up, via that festive seafood buffet party with your old wine buddies. And normally my answer to this seasonal puzzler is:- Yes, of course I am a bloody alcoholic, have you tried that new Tim Adams shiraz?

Because it’s true. I drink a bottle of red a day – or more. This means I am probably going to die at 38; which is quite concerning, as I am already …….hmm a little bit (blush from lies, fingers crossed) older than this.

However, in this season of all seasons, I have good news for me. I’ve been reading a book called Daily Rituals, which describes the work regimes (and drink and drug regimes) of some of the most accomplished people in history. And it turns out half of them are – or were – total soaks. And when they weren’t downwind of a gallon of Macallan by elevenses they were doped, kinky, or mad, as well.

Here’s an aperitif. For W H Auden, the famed English poet, the day started with a dose of Benzedrine; that is to say: speed. He then fuelled himself to work with coffee and cigarettes, before starting on the martinis at 6, following on with litres of vino, then popping a Seconal (a downer) at about 11, so he could sleep. Fitfully.

The painter Francis Bacon would have laughed at Auden’s puritan sobriety. He commenced work at the crack of dawn (and he worked hard) but by 11am he was ready to “socialise”. First a friend came over to splice a bottle of wine. Then he repaired to a Soho restaurant for a long boozy lunch, drank through the afternoon, before dining out, going to a nightclub, necking some more wine, moving onto spirits, then visiting a casino, then having another liquor-fuelled meal at a bistro, then popping some sleepers to help him snore away the grog.

It is reliably estimated Francis Bacon drank six bottles of wine a day. He also died at the age of 83, and created some of the most wonderful and valuable paintings in history.

The Barking Mad Blog

SME Advice with Bite!

Merry Christmas

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