Wardour Capital

Integrity in Leadership - WCP 2014

Showing Integrity, Leadership and Respect.

Leadership goes hand in hand with Trust and Respect and to build a reputation for Trust and Respect you need to demonstrate a high level of Integrity, however, integrity can be a contradiction in today’s workplace.

The label of integrity is hard to earn and yet it can be lost in a single action. It is not something we consciously look for in someone but we tend to notice when it is missing.

Once we regularly consider our own actions and evaluate how they align with our personal values, intentions, and deeds, we recognise the changes we need to make and thus we start to make a contribution to the world of integrity.

We are each responsible for our own integrity and the best leaders create cultures that nourish the integrity of others.

At its root of the word integrity we find; to “integer” and “integrate”, it speaks of unity and wholeness. We still think of the word in this original sense when we talk about “structural integrity,” the quality that enables a building to stand and that which, when lost, lets a building collapse under its own weight.

As US Rabbi Jonathan Omer-Man said, “Integrity is the ability to listen to the place inside oneself that doesn’t change, even though the life that carries it may change.”

Most of us evolve and develop throughout our journey as leaders. Our character and our integrity are remembered long after the glitter of the deals has faded.

Having integrity leads to the building of trust as we practice honest conversations with others. Integrity is a positive deposit in the bank of our connections.

Trust is an inherent part of integrity. People need to trust that leadership is serving everyone’s best interest and leadership needs to trust that team members are fulfilling their own responsibilities.

HOW DO WE IMPROVE LEADERSHIP INTEGRITY?

“The strength of a nation derives from the integrity of the home.” Confucius

This possibly varies person to person but the following points, in my opinion, cover integrity within leadership.

Respect – practice integrity with others by treating them with respect — even when they do not live up to your personal expectations of them. Recognise that your own standards can be subject to question. We get and give the best of each other in a culture that supports respect.

Reliability – This is a more functional definition of integrity and a basic practice of a natural leader. It includes showing a little humility, keeping promises, meeting important deadlines and being there when people need you.

Sharing – It’s important for leaders to clearly articulate their values and expectation of integrity. Share these values as a culture-building objective as to how we collectively define integrity.

Responsibility – We need to acknowledge our responsibility for every one of our actions. It demonstrates that we are not using other people or external events as the cause of our problems. Wherever possible blame no one, accept the behaviour of others and the circumstances of an action as a given, and move forward.

Considered Actions – This is the leader’s obligation to take the right action. It means embodying our integral principles and accepting the consequences for our actions.

Thinking 360° – Think of the whole not just this one problem or decision, integrity can be viewed as a culture of wholeness, of being able to support all of the components for the long term good of all.

I have to admit that I have on numerous occasions made decisions or taken a course of action that would not withstand scrutiny of the points above. This is where self-awareness comes in and that question; “What is the correct course?” and remember life is a journey, good and bad……we can only do our best as we see it at the time!

Corporate responsibility and integrity make strange if not incompatible bed fellows and over the years have formed much discussion over the dinner table. In this article I am really only trying to examine questions of integrity in leadership.

Examining integrity at an intellectual level seems to raise more questions than answers. Mistakes will always made and occasionally poor judgement will be shown. Importantly we are now aware of some of the questions and it’s what we learn and how we adapt to our mistakes that we should now contemplate.

“The supreme quality for leadership is unquestionably integrity. Without it, no real success is possible, no matter whether it is on a section gang, a football field, in an army, or in an office.” – Dwight D. Eisenhower

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By, Neil Steggall

 The Barking Mad Blog

Business Advice with Bite

http://wp.me/p401Wv-jp

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Added Value

Do you know the true value of your customers?

 

Customer numbers, revenues and retentions are in many ways the rocket fuels of business success. Certainly if you wish to impress bankers, investors and the market in general with corporate growth under your leadership and management you had better understand and pay homage to this important trilogy.

Do you know the true value of your customers?

What is the key metric you use to measure and drive your business?

When asking this question I find that most answer with “EBIT”, “margins”, “revenues”, ROI or some other fairly common KPI, however, I believe “Customer Lifetime Value” (LTCV) is perhaps the most significant measure to indicate the general health, sustainability and true value of a business. It is one of the most overlooked and least understood KPI’s or metrics in business, and yet it is one of the easiest to quantify.

Why is this particular metric so important? Because truly understanding it will deliver rewards, it will give you an accurate indication of how much repeat business you can expect from a particular customer, which in turn enables you to accurately forecast, cost and develop your business.

The value of LTCV in determining marketing spend and direction is immeasurable as it will not only help you to decide how much you can afford to spend to “buy” each new customer for your business, it will also motivate you to grow your business by showing you when and when to spend.

Once you understand how frequently a customer buys, how much they spend and for how long you retain them you will better understand how to allocate your resources to optimize customer growth and retention programs.

An easy calculation to estimate CLTV is to insert actual or estimated (if you’re in the planning stages or just starting out) numbers into the following equation:

(Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for a Typical Customer)

A simple example would be the calculation of a service subscriber who spends $20 every month on a 3 year average retention. The CLTV would be:

$20 X 12 months X 3 years = $720 LTCV

We can see from this hypothetical example why so many successful businesses offer a free or discounted service to attract new customers and grow their business. Savvy entrepreneurs know that as long as they spend less than (say) one year’s revenue of $240 to acquire a new customer, the customer will quickly prove profitable and add a further CLTV to the business.

Further refinements can be made by calculating the margin value of each customer and the cost/benefit of a stronger customer service and or retention program.

Once you can demonstrate the multiples of CLTV you place your business in a very strong position should you later require additional funds for expansion from banks and financiers or equity from investors

Growing your CLTV

Once you have some idea of the lifetime value of your customer, you have two Targeted Marketing options in deciding how much to spend to acquiring each new customer:

  1. Allowable acquisition cost: This is the maximum amount you’re willing to spend per customer per Targeted Marketing campaign – In this instance ensure the cost expended is less than the profit made on the first sale. This is an excellent short-term strategy for an emerging business or one in which cash flow is a concern.

  2. Calculated Investment acquisition cost: This is the calculated cost you expend per customer in Targeted Marketing where you know that you will take a loss on initial and occasionally subsequent sales as you have pre-determined that you have the available cash resources to fund your marketing investment. This is a longer-term strategy ideal for mid-life to mature businesses looking to consolidate growth patterns and market share.

Marketing: Expense or Investment?

This is an interesting question which all entrepreneurs should resolve very early in their careers. In my assessment marketing must always be an investment with a measurable ROI. Understanding the LTCV of your customers provides you with such an ROI, a metric easy to establish and measure.

You will struggle to develop an optimal marketing budget unless you know what the return on your investment needs to be. This knowledge is essential as it will lead you to make sound marketing decisions based on the reality of sound and supported metrics rather than the ethereal promises of a new media promotion or program.

Understanding your LTCV’s provides you with specific knowledge as to how, or if, you can discount or offer incentives to attract new business. It will help you avoid the potentially disastrous effects of discounting when your business needs cash flow to survive. In addition, you will find innovative ways to build value upfront and create offers that drive enough volume to support and eventually increase your overall LTCV.

Think this through and take some time to calculate the LTCV equation as it applies to your business no matter if you are established, growing or just starting out. This is the metric for everyone.

In summary, the LTCV will determine the planning and frequency of your marketing spend, the ultimate success and thus the ultimate value of your business.

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By, Neil Steggall

The Barking Mad Blog

Business Advice with Bite

http://www.neilsteggall.org/?p=1216

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Transition - WCP 2014

Strength Through Diversity & Change

Diversity and Change are catalysts to growth and development, to new ideas and to improvement throughout the world in which we live. Darwin’s evolution of the species demonstrated how through diversity and change the world is able to constantly evolve and improve.

Why then are so many of us suspicious of both diversity and change, why do we fight to protect the status quo? Is it as simple as a fear of the unknown? It brings to mind Franklin D Roosevelt’s famous speech “….the only thing we have to fear is…fear itself”

If we are to get the best outcome from any human endeavour we require continuing diversity and change at all levels. Diversity of age, experience, education, gender, race, outlook and expectation, imagine a team encompassing such diversity tackling the big and complex issues within your business. Can you envision the team’s potency and its potential to drive change?

Increasingly business is global, multi-cultural and can no longer assume the gender of decision makers on either buy or sell side transactions. Successful teams and organisations need to reflect this diversity and change to embrace it.

Managing change requires both vision and courage but the rewards are enormous, when we think of Apple today we think of iPhone’s and iPad’s first and computers second. This reflects their ability and capacity to change and yet it still overlooks their leading edge position as a global leader in integrated retailing.

The days of proud “national manufacturers” are a fading memory as global organisations position differing operations in the global location most suited. R&D may take place in California, IP is held in Ireland, manufacturing close to the source of labour or raw materials. Management and staff are drawn from universities and institutions from all points of the globe and across many faculties.

A modern corporate board is just as likely to include a female graduate in PP&E as a male holding an MBA. Shareholders are increasingly focused on “whole of business” concept as opposed to the out dated “short term profit” position. The CBA board must now be wishing it could wind back the clock a few years to avoid its current publicity.

Change isn’t always good, some mistakes will always be made but hand in hand with diversity we are now more open to the faster assessment of ideas and their success or failure and prepared to act quickly to recognise mistakes, clear them out and move forward.

Don’t just accept diversity and change, embrace them, use them and remember:-

“….the only thing we have to fear is…fear itself” – Franklin D Roosevelt    

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By, Neil Steggall

 The Barking Mad Blog

Business Advice with Bite

http://wp.me/p401Wv-ji

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